Just like all other types of integration, linking your online store with Facebook or Instagram and other social media pages can increase the efficiency and convenience of workflow and help you to improve quality. Most aspects of integration like Facebook shop extensions will make it easier, cost effective and time convenient to market your online store. Facebook has evolved many of the features around the idea to promote online stores, and improve their efficiency.
How to Integrate Your Online Store with Facebook?
The process of integrating your online shop requires a Facebook page and plugin installation for the store. The following are the steps to guide you on how to integrate your eCommerce shop with Facebook.
- Creating A Facebook Page. After you log in to your Facebook account, select the create page option and choose a brand or product from the options given. Then choose the category and the name you want to assign to your Facebook page to get started. The name of your Facebook should be same with that of your online store. Other page requirements include adding a profile picture and filling out the about section.
- Installing Facebook Pixel in Your Online Store. Facebook’s tracking pixel tracks the activities of users on your website, making it easy for you to retarget those who visit some pages or take actions on your website. It can also tell you the effectiveness of your Facebook ads by indicating the number of clicks from your Facebook fun page that turned into conversions.
- Syncing A Facebook Shop with Your Store. Any business can create a Facebook shop on their platform to sell products directly through Facebook. As an online store owner, you can create a Facebook shop that is synced directly with your ecommerce store. This way, you can sell items directly on Facebook. At the same time, inventory like sales and prices are automatically updated on Facebook when you update your web store.
- Setting Up Dynamic Ads for Facebook. The dynamic ads let personalize and retarget you campaigns by displaying Facebook ads to users and showing them the exact products they have searched at your site. Setting up dynamic ads uses Facebook Product Feed app, and does not alter the coding on your eCommerce store.
Benefits of Integrating Your Online Shop with Facebook
The Facebook store offers an easy way to help you increase the discovery of your brand and its products and services. You can enjoy these benefits if you integrate your online store with Facebook.
Utilizing Your Following
You can take advantage of your following in your Facebook account by tagging our Facebook store products in photos. This enables you to highlight your best sellers and new products. Your following also enable you to build a community around your products to promote your brand.
As you would your website, the Facebook shop also allows you to manage and organize your products into categories. You can organize your items into collections and tag them in photos to improve visibility and feature your best sellers on your Facebook page.
Listing Your Catalog
It only takes one or two clicks to send your entire catalog to Facebook. Any changes you make on your website are automatically synced with a Facebook shop.
Shopping Made Easy
As one of the largest social media networks, Facebook makes it easy to use mobile transactions when making payments. This simplifies the payment process with mobile-friendly shopping on Facebook.
Personalized Customer Experience
Facebook is a marketplace that surfaces products and services to relevant customers, ensuring your business find the right customers. With targeted ads from your product catalog, the right audience can see your products, ultimately resulting in higher chances that the interaction will lead to increased conversion rates.
Quick to Set Up
Setting up a Facebook store does not require training or any learning curve. You just upload and start selling your products.
The Bottom Line
Should you integrate your online store with Facebook? Yes, it is essential for you to integrate your eCommerce website with Facebook. This is because integrating your social media accounts like Facebook with your online store profile can boost you marketing efforts to an increased reach and effectiveness while saving you time. Many brands utilize a lot of energy and resources to maintain their presence on social media. For this reason, integrating this online presence with your store can help maximize those benefits.
Offerer.com lets you connect your online store with Facebook to help you grow your business on a platform where your target audience is. In just a few clicks, you can start selling your products on Facebook. When a user is interested in a product in your Facebook store by clicking the pay on-site button, they get redirected to the card of the product selected to finalize the purchase. Instead of trying to convince your customers to click onto your website, they can buy straight from your Facebook fan page.