Today, eBay is one of the prime selling marketplaces for entrepreneurs online. Many customers prefer to shop from eBay because of the different options made available by different retailers. With eBay shops, businesses can also communicate their brand better through the websites they have customized themselves. Therefore, it is essential to integrate your eCommerce store with eBay to optimize your business functions. Here are some key reasons why you need to integrate your online store with eBay
eBay is Leading the Mobile Shopping Age
Mobile commerce has been gaining popularity in recent years and will continue to grow in the future. Therefore, it is important for brands to partner with a marketplace that is mobile friendly. With over 300 million downloads, eBay’s mobile app is one of the leading mobile shopping apps. The app is the first destination where online shoppers can learn about the categories of products, understand the important parameters and discover the available buying options. You increase the exposure of your brand and the chance of mobile shoppers finding and choosing you if you list on eBay.
Using eBay To Build Your Brand
eBay enables you to market your business and your store in much the same way you would your own eCommerce shop. You can take advantage of this by applying simple marketing tactics like having a consistent design and offering the same experience on eBay and on your web store. Another tactic is to promote your brand via eBay customer support and replying to feedback on eBay that mention your brand.
Increasing Sales from A High Traffic Channel
The main reason for selling on a marketplace like eBay is the scale of their online presence. eBay draws millions of visitors who become active buyers every month. For this reason, there is an increase in conversion rates that leads to higher sales volume thereby increasing revenue too. eBay earns a fee on each sale, which means it is in their best interest to generate high-quality leads that convert to sales. As such, eBay has a team to invest in search engine optimization (SEO) and advertising to attract new customers to the marketplace.
Trust and Credibility
The eBay platform has high credibility in the online marketplaces that are helpful in attracting new customers. This means when you integrate you store with eBay, customers are more likely to trust your business and the products that you offer in the market. Listing your products on eBay can help you gain trust and influence customers who purchase other products on the platform.
Saving Additional Cost Involvement
The eBay store integration saves you additional costs involved in managing the data on both online platforms. The updates are performed automatically and in doing so, you eliminate double entry of data saving you additional costs.
The eBay integration module also automatically maintains accurate inventory levels between your online store and eBay. All the products your web store is selling are listed on eBay and all the orders are automatically downloaded to your store. This way, you can manage sales in your store and upload order information to eBay in real-time.
How to Integrate Your Store With eBay
For you to open an eBay online store, you must have an eBay seller account and be verified on PayPal. Your seller performance should be above standard if you want to upgrade your account to a premium online eBay store. Once you meet these requirements, the following steps will guide you on the process of integrating your store with eBay.
1. Describe Your List Title.
The first step after you have signed in to your seller account successfully is to give a descriptive title for the eBay listing or simply describe your store and what it sells.
2. Choosing A Similar Product
The next step is to choose a product like the one you are looking to sell. After your product category has been listed, you are redirected to a page that consists of the similar products listed on eBay already. Select the product that matches your product, or create new eBay listing if none matches your product.
3. Specifications and List Description
Here, you add details of the products like variations of the product, the title, the subtitle, or condition of the product. This page also gives you an option to add the product’s images. You can add a minimum of 3 images to rank higher in eBay listing.
This step also involves writing the product descriptions including the format, price, quantity, and duration. Your product description should be concise, clear, and complete.
4. Payment, Shipping and Return Policies
The last step requires you to fill up the rest crucial information such as payment method, delivery details, and the return policy. When it comes to the decision making of the buyer, these elements are critical. Therefore, you should provide alternative payment methods that are convenient for the customer. It is also important to place shipping methods with precise charges and make a favorable return policy for the customers.